When selling your home, most sellers are looking to achieve the best result in a reasonable time frame. Following are a few mistakes many sellers make that are best avoided:
Having unrealistic price expectations
One of the key reasons some properties sit on the market for too long is because they are not priced correctly from the beginning. Most properties receive the highest level of interest in the first couple of weeks of the property being marketed. After this time, buyer enquiry tends to decrease, and the longer a property sits on the market, the lower the amount of enquiry. Even following a price cut, the same property will receive fewer enquiries, as buyers often think there is something wrong with it.
Tip: To ensure your property is priced correctly, do your research, be realistic and look at your home objectively. You should also speak to a knowledgeable Sales Consultant who will help you work out the price range your home will likely attract.
Using poor quality photographs to market your home
The images of your property that appear in print and online are the first, and possibly the only impression you will make on potential buyers – so they need to be of top quality!
Statistics show that homes listed online with professional photos get more views, – so it’s well worth the investment!
Not carrying out necessary maintenance or repairs
It’s a good idea to make any repairs before you have buyers inspect your home. Little things will detract from your home’s presentation, resulting in lower offers.
Tip: Your Sales Consultant can offer you suggestions to help best present your property to buyers.
Investing too little in marketing
Investing in your property’s marketing campaign is highly important, as this will ensure your property is seen by the greatest amount of available buyers in those crucial first few weeks.
The latest research from Harcourts Group Australia showed there was greater interest and enquiry on properties whose owners invested more in marketing.
Tip: Speak with your Sales Consultant about the best marketing plan for your property.
Failing to interview your preferred Sales Consultants
Choosing a Sales Consultant is a critical part of the home-selling process. You need to choose someone you trust and can work with. You must also be confident that they can achieve the best result for your home.
Look at things such as experience, qualifications, current sales results, ability to negotiate, and someone you trust is working in your best interests.
For more advice on selling your home, speak to one of our Sales Consultants today on 4628 7444.
