Choosing the Best Real Estate Agent to Sell Your Home: A Comprehensive Guide

By Harcourts

Selling your home is a significant milestone, and selecting the right real estate agent is pivotal in navigating this complex process with confidence. Here’s an in-depth look at six key factors to consider when choosing the best real estate agent to sell your home, ensuring you make an informed decision.

1 Local Expertise

The foundation of a good real estate agent is their deep understanding of the local market. An agent specialising in your specific area and property type brings invaluable insights into recent sales, market trends, and buyer demographics. They have a pulse on what drives demand in your neighbourhood, from the most sought-after school districts to emerging hotspots. This expertise allows them to position your property appropriately, attracting the right buyers and securing the best offers. They can effectively highlight the unique selling points of your location, whether it’s proximity to schools, public transport, parklands, or other outstanding benefits.

2 Proven Track Record

When it comes to choosing an agent, past performance is a reliable indicator of future success. Evaluate potential agents based on their sales history, specifically focusing on properties similar to yours. Examine their sales numbers, the prices they have achieved, days on the market, and their marketing strategies. An agent who consistently achieves above-market prices and quicker sales likely has a strong understanding of how to market properties effectively. Ask for testimonials and references to get a first-hand account of other sellers’ experiences with the agent.

3 Marketing Savvy

In today’s market, the right advertising strategy can make a significant difference. A skilled agent will have a comprehensive marketing plan that’s specifically tailored to attract your home’s most likely buyers. This plan should span various channels, from traditional signboards to digital marketing on social media and various real estate websites. Innovative marketing techniques such as virtual tours, professional staging, and high-quality photography can help your home stand out. Inquire about how they plan to showcase your property and ensure their approach aligns with where potential buyers are most likely to be looking.

4 Negotiation Skills

Your agent’s ability to negotiate will directly influence the final sale price of your home. Top agents are not just messengers delivering buyer offers; they are seasoned negotiators who can maximise your profit. Look for an agent who demonstrates confidence in discussing property valuations, vetting potential buyers, and negotiating favourable terms. Their prowess in these areas is often what separates a good sale from a great one. Consider their history of negotiations and the outcomes they’ve secured for their clients.

5 Personal Rapport

Selling your home is a personal and often emotional process. It’s essential to work with an agent who you trust and feel comfortable communicating with. The relationship between you and your agent can significantly impact the selling experience. Observe their communication style, responsiveness, and professionalism. An agent who listens to your needs and provides clear, timely information can alleviate much of the stress associated with selling your home.

6 Support Team

Behind every successful agent is a robust support system. Inquire about the team supporting the agent—this includes administrative support, marketing specialists, and other professionals. A well-supported agent can focus more on the buyers and ensuring a smooth process. The presence of a competent team can enhance the quality of service provided.


Choosing the right real estate agent is a crucial step in the home-selling process. By prioritising these six factors—local expertise, proven track record, marketing savvy, negotiation skills, personal rapport, and a strong support team—you can find an agent who not only meets your needs but exceeds your expectations. Take the time to interview multiple candidates and choose someone who truly understands your goals and can deliver the best possible outcome.

At Harcourts The Property People and Harcourts Lifestyles, our agents will not only help you achieve a successful sale but will also make the journey a smooth and stress-free experience.