By Harcourts

In the world of real estate investment, determining the right lease pricing for your property is akin to walking a tightrope. Set the price too low, and you’re leaving money on the table. Set it too high, and you risk prolonged vacancies, which can be even more costly in the long run. So, how do you strike the perfect balance to maximise your returns without alienating potential tenants? Let’s delve deeper into this crucial aspect of property management.

The Importance of Pricing Right
The price tag you attach to your property is more than just a number. It’s a statement of its value, and it plays a pivotal role in attracting the right kind of tenants. A well-priced property acts as a magnet for potential renters, drawing in a larger pool of interested parties. This not only increases the chances of finding a tenant quickly but also gives you a better shot at finding a tenant who is a good fit for your property and will treat it with care.

The Risks of Overpricing
While it might be tempting to set a high rental price in hopes of maximising your income, this strategy can backfire. Properties priced above market value tend to stay vacant for longer. Every week your property remains unoccupied, you’re losing potential income. Over time, these losses can add up, often surpassing the additional income you might have earned from a higher rent.
For instance, consider a property that could reasonably rent for $500 per week. If you price it at $510, hoping to earn a little extra, but this results in a week’s vacancy, it would take nearly a year to recoup that lost income. Is it worth the risk?

The Dangers of Underpricing
On the flip side, underpricing your property might result in a quick rental, but you’re potentially missing out on thousands of dollars over the course of a year. While it might seem like a safe bet to ensure occupancy, it’s essential to remember that your property is an investment. Every dollar you don’t earn in rent is a dollar that isn’t working for you.

Finding the Sweet Spot
So, how do you determine the ideal rental price? The key lies in understanding the current local market dynamics. Factors to consider include:

  • Location: Properties in sought-after neighbourhoods or close to amenities like schools, parks, and shopping centres can command higher rents.
  • Property Features: The size of the property, the number of bedrooms and bathrooms, and any additional features like a pool, garden, or modern appliances can influence the rental price.
  • Comparable Rentals: Look at similar properties in your area that have recently been rented. This will give you a ballpark figure to start with.
  • Economic Factors: The broader economic environment, including employment rates and economic growth, can impact rental demand and pricing.

Beware of Overpromises

It’s not uncommon for real estate agencies to promise high rental returns to win your business. However, these inflated figures can lead to prolonged vacancies. It’s always better to work with a trusted property management team that prioritises your long-term returns over short-term gains.

In Conclusion
Setting the right rental price for your investment property is both an art and a science. It requires a deep understanding of the market, a strategic approach, and sometimes, a bit of intuition. By pricing your property correctly, you can ensure a steady stream of income, attract quality tenants, and safeguard your investment for years to come.
For personalised advice and a detailed appraisal of your property, don’t hesitate to reach out to our expert Property Management team. We’re here to guide you every step of the way.