Optimising Lease Pricing for Your Investment Property

By Harcourts

Setting the right rental price for your investment property is crucial for maximising returns and attracting quality tenants. Striking the perfect balance can be challenging, but with the right approach, you can minimise risks and optimise your investment.

The Importance of Accurate Pricing

Pricing your rental property accurately offers several advantages:

  1. Increased interest: Realistically priced properties generate more inquiries, leading to a larger pool of potential tenants.
  2. Faster occupancy: Competitive pricing reduces vacancy periods, ensuring a steady income stream.
  3. Quality tenants: Appropriate pricing attracts responsible tenants who are more likely to stay long-term.
  4. Maximized returns: While it may be tempting to set a high price, finding the sweet spot ensures consistent income without extended vacancies.

The Cost of Overpricing

Be wary of agencies promising unrealistically high rental returns. Overpricing can lead to:

  • Extended vacancies
  • Lost income

Consider this: For a property renting at $500 per week, a mere $10 price difference could take nearly a year (50 weeks) to recover the cost of a single week’s vacancy.

Determining the Right Price

To set a competitive and profitable rental price:

  1. Research the local market: Analyse comparable properties in your area.
  2. Consider property attributes: Factor in unique features, location, and amenities.
  3. Stay informed: Keep up with market trends and seasonal fluctuations.
  4. Seek professional advice: Consult with experienced property managers for accurate appraisals.


Effective lease pricing is a delicate balance between maximising returns and maintaining occupancy. By setting realistic rental rates based on current market data and your property’s specific attributes, you can attract quality tenants and ensure a stable, profitable investment.

Ready to optimize your rental income? Contact our Property Management team for a comprehensive market appraisal and personalized pricing strategy.