Archive for selling your home

Five mistakes to avoid when selling your home

Posted by Kirsten Friedli 
· 31 July 2019 

When selling your home, you should be looking to achieve the best result in a reasonable time frame.

Following are the five main mistakes that many sellers make that are best to be avoided:

1 | Having unrealistic price expectations
One of the key reasons some properties sit on the market for too long is because they are not priced correctly from the beginning, targeting the wrong group of buyers.

Most properties receive the highest level of interest in the first couple of weeks.

This is the optimum time when you have multiple ready-buyers competing
for your property, driving the price up. After this time, buyer enquiry tends to wane, and the longer a property sits on the market, the lower the enquiry rate.

Tip: To ensure your property is priced correctly, do your research, be realistic and look at your home objectively. You should also speak to a knowledgeable Sales Consultant who will help you work out the price range your home will likely attract.

2 | Using poor quality photographs to market your home
The images of your property that appear in print, online, and through other marketing channels, are the first, and possibly only impression you will make on potential buyers – so they need to be of top quality!

Statistics show that homes listed online with professional photos get more views, so it’s well worth the investment.

3 | Not carrying out necessary maintenance or repairs
It’s a good idea to have all repairs done before you have buyers inspect your home. Little things can detract from your home’s presentation, resulting in lower offers.

Tip: Your Sales Consultant can offer you suggestions to help you best present your property.

4 | Investing too little in marketing
Investing in your marketing campaign is very important as this will help to ensure your property is visible to all potential buyers in the market place.

The latest research from Harcourts Group Australia, showed a direct correlation between the amounts spent on marketing and how much interest and enquiry there was on properties.

Tip: Speak with your Sales Consultant about the best marketing plan for your property.

5 | Failing to interview potential Sales Consultants
Choosing a Sales Consultant is a critical part of the home-selling process. After all, you will want to work with someone you trust to achieve the best result for your home.

There is nothing wrong with meeting a few Sales Consultants to see what each has to offer and to see who will be the best fit. Look at things such as experience, qualifications, current sales results, ability to negotiate, and someone you believe is working in your best interests.

For more advice on selling your home, speak to one of our Sales Consultants today on 4628 7444.

Categories : All Categories, Sales, Selling
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Pricing your home for sale

Posted by Kirsten Friedli 
· 1 May 2019 

If you’ve decided ‘now’ is the time to sell your home, one of the most crucial aspects of selling is determining a fair market value for your property.

SO, HOW DO YOU GO ABOUT FIGURING OUT A FAIR MARKET VALUE?
If you choose to market your home with Harcourts, your Sales Consultant will provide you with a Comparative Market Analysis (CMA).

The CMA will advise you of the market value of your property by comparing your home with others that have recently sold. Using these properties as a guide, and considering the unique aspects of your home, you can work out an accurate market value.

Of course, identical homes are not always readily available, so sometimes you will need to add or subtract the differing features. For example, if one of the comparative sold properties in the CMA has a single garage, yet your home has a double, you can discuss with your Sales Consultant how much more value that adds to your home. If on the other hand, the other home has three bedrooms and yours has two, then you may have to adjust the value down. There are also a lot of other attributes that should be taken into consideration such as location, block size, proximity to schools etc.

SELL WITH A PRICE OR AUCTION?
If you choose to auction, you will be letting the market determine the value of your property. If you sell with a price, this will limit what a keen buyer may pay. Once a price has been established for a property, a ceiling has been placed on what a buyer expects to pay for it. Auction, on the other hand, offers a real opportunity to get more for the property.

You may be very pleasantly surprised by the price your home achieves on auction day, however it is sensible to have in mind a fair price you will be prepared to accept. This is where your CMA will be invaluable.

If you choose to market your property with a price, it is critical to set a fair market price for the following reasons:

  • The best buyers inspect early – the longer a property is on the market, the lesser sense of urgency there is amongst buyers.
  • Activity is at its highest when a property enters the market. Many buyers have web alerts in place to notify them of new property listings.
  • The right price will attract the right buyers for that property, rather than buyers in a higher price bracket inspecting the property and expecting more based on its price.
  • A property that is priced correctly attracts more realistic offers from buyers, resulting in a faster sale and often a better price.
  • All properties deteriorate with time on the market. This means that the longer an overpriced property is on the market, the less perceived market value it will have.
  • An overpriced home makes the competition look good – it helps other houses to sell.

DID YOU KNOW?
The average time it is taking to sell a home in your market indicates the market climate. It is very important to understand which market you are in and the average time it is taking to sell a property within that market. Ask your Sales Consultant about the current market in your suburb.

For more information on getting selling your home, speak to one of our highly experienced Sales Consultants on 4628 7444.

Categories : Preparing your property for sale, Sales, Selling
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Five mistakes to avoid when selling your home

Posted by thepropertypeoplecampbelltown 
· 22 September 2018 

When selling your home, you should be looking to achieve the best result in a reasonable time frame. Following are the five main mistakes many sellers make that are best to be avoided:

1. Having unrealistic price expectations
One of the key reasons some properties sit on the market for too long is because they are not priced correctly at the start, targeting the wrong group of buyers.

Most properties receive the highest level of interest in the first couple of weeks of the property being marketed. This is the optimum time when you have multiple ready-buyers competing for your property, driving the price up. After this time, buyer enquiry tends to wane, and the longer a property sits on the market, the lower the enquiry rate.

Tip: To ensure your property is priced correctly, do your research, be realistic, and look at your home objectively. You should also speak to a knowledgeable Sales Consultant who will show you recent comparable sales to help you work out the price range your home will likely sell for.

2. Using poor quality photographs to market your home
The images of your property that appear in print, online, and through other marketing channels, are the first and possibly only impression you will make on potential buyers – so they need clearly illustrate the best features of your home and be of top quality!

Statistics show that homes listed online with professional photos get more views, so it’s well worth the investment.

3. Not carrying out necessary maintenance or repairs
It’s a good idea to have all repairs done before you have buyers inspect your home. Little things can detract from your home’s presentation, resulting in less and lower offers.

Tip: Your Sales Consultant can offer you suggestions to help you best present your property.

4. Investing too little in marketing
Investing in your marketing campaign is very important, as this will help to ensure your property is visible to as many potential buyers in the market place as possible.

The latest research from Harcourts Group Australia, showed a direct correlation between the amounts spent on marketing and how much interest and enquiry there was on properties.

Tip: Speak with your Sales Consultant about the best marketing plan for your property.

5. Failing to interview potential Sales Consultants
Choosing a Sales Consultant is a critical part of the home-selling process. After all, you will want to work with someone you trust to achieve the best result for your home.

There is nothing wrong with meeting a few Sales Consultants to see what each has to offer. Look at things such as experience, qualifications, current sales results, ability to negotiate, and someone you believe is working in your best interests.

For more advice on selling your home, speak to one of our Sales Consultants today.

Categories : Preparing your property for sale, Selling
Tags : , , , , ,

Five mistakes to avoid when selling your home

Posted by thepropertypeoplecampbelltown 
· 8 November 2017 

When selling your home, you should be looking to achieve the best result in a reasonable time frame. Following are the five main mistakes many sellers make that are best to be avoided:

Having unrealistic price expectations
One of the key reasons some properties sit on the market for too long is because they are not priced correctly from the beginning, targeting the wrong group of buyers.

Most properties receive the highest level of interest in the first couple of weeks of the property being marketed. This is the optimum time when you have multiple ready-buyers competing for your property, driving the price up. After this time, buyer enquiry tends to wane, and the longer a property sits on the market, the lower the enquiry rates get.

Tip: To ensure your property is priced correctly, do your research, be realistic, and look at your home objectively. You should also speak to a knowledgeable Sales Consultant who will help you work out the price range your home will likely attract.

Using poor quality photographs to market your home
The images of your property that appear in print, online, and through other marketing channels, are the first, and possibly only impression you will make on potential buyers – so they need to be of top quality!

Statistics show that homes listed online with professional photos get more views, so it’s well worth the investment.

Not carrying out necessary maintenance or repairs
It’s a good idea to have all repairs done before you have buyers inspect your home. Little things can detract from your home’s presentation, resulting in lower offers.

Tip: Your Sales Consultant can offer you suggestions to help you best present your property.

Investing too little in marketing
Investing in your marketing campaign is very important as this will help to ensure your property is visible to all potential buyers in the market place.

The latest research from Harcourts Group Australia, showed a direct correlation between the amounts spent on marketing and how much interest and enquiry there was on properties.

Tip: Speak with your Sales Consultant about the best marketing plan for your property.

Failing to interview potential Sales Consultants
Choosing a Sales Consultant is a critical part of the home-selling process. After all, you will want to work with someone you trust to achieve the best result for your home.

There is nothing wrong with meeting a few Sales Consultants to see what each has to offer and to see who will be the best fit. Look at things such as experience, qualifications, current sales results, ability to negotiate, and someone you believe is working in your best interests.

For more advice on selling your home, speak to one of our Sales Consultants today on 4628 7444.

Categories : Sales, Selling
Tags : ,

April Auction Results

Posted by thepropertypeoplecampbelltown 
· 1 May 2017 

On Wednesday 12th of April, we held our latest in-room auction event at the Catholic Club in Campbelltown.

Four outstanding properties were marketed towards the event, with two properties selling prior to auction. At the event one property was SOLD under the hammer, and one was passed-in.

Here’s the summary:
ROSEMEADOW, 57A & 57B Jubilee Circuit – SOLD prior to auction!
ROSEMEADOW, 8 Jubilee Circuit – SOLD!
CURRANS HILL, 15 Caulfield Street – SOLD prior to auction!
ST HELENS PARK, 51 Karrabul Road – Passed-in

APRIL AUCTION EVENT STATISTICS:

  • Three of the four properties SOLD at or prior to the Auction event – a 75% clearance rate!
  • Our team achieved an average of 11 buyer inspections per property leading up to the auction.

Over the last 4 years of running these monthly auction events, we have found that the greatest benefit for both buyers and sellers is that the auction method is always open and transparent. Bids are received in real time, buyers can see each other, and the seller can also see market activity and the bids as they occur. Other methods of sale are not as transparent, as negotiations are often done behind closed doors, you often don’t know where you stand, and can take a long time. With auction, best results are seen by all, and are achieved much sooner!

The auction process seems to daunt many buyers, but it should not be feared or avoided. Here are some of the benefits of purchasing via auction:

  • All buyers are given fair opportunity to buy.
  • You know who your competitors are at the auction event.
  • You know you are dealing with a seller who wants to sell.
  • At the fall of the hammer, the auction is final and, if your bid is successful, the property is yours with no further negotiation. The contract is then signed straight away.

Should you have any questions about buying or selling by auction, speak to one of our experienced Sales Consultants on 4628 7444.

A big “thank you” to all sellers from our April auction event for entrusting us to sell your properties, and all our buyers for working with us for successful outcomes. Thanks also to our Auctioneer, Paul Casarotto, and the wonderful support from Domain, The Macarthur Advertiser and Harcourts NSW.

OUR NEXT IN-ROOM AUCTION EVENT WILL BE HELD ON WEDNESDAY 10TH OF MAY. SEE OUR WEBSITE FOR MORE INFORMATION.

 

Categories : All Categories, Auction
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March Auction Results

Posted by thepropertypeoplecampbelltown 
· 16 March 2017 

Last Wednesday we held our March in-room auction event at the Rydges Hotel in Campbelltown.

Eight outstanding properties were marketed towards this event, with one property selling prior to auction.

Seven properties were presented at the auction event, with two selling on the night. Five properties were passed-in, however they all have interested buyers, and we expect to sell these under negotiation in the next week or two.

Here’s the summary:
BARDIA, 12 Callinan Crescent – SOLD prior to auction!
EAGLE VALE, 1 Malachite Road – SOLD!
LEUMEAH, 1 Wyatt Place – SOLD!
BRADBURY, 27 Alliott Street – Passed-in
CAMPBELLTOWN, 59/31-35 Chamberlain Street – Passed-in
GLEDSWOOD HILLS, 9 Walseley Crescent – Passed-in
BLAIR ATHOL, 1 Pittman Steps Place – Passed-in
BRADBURY, 3 Tallowwood Crescent – Passed-in

8TH MARCH AUCTION EVENT STATISTICS:

  • Three of the eight properties SOLD at or prior to the Auction event.
  • Our team achieved an average of 19.5 buyer inspections per property leading up to the auction.

It was great to see another packed room of interested parties for March’s Auction Event. Good results were achieved, showing the continued strength in our local market place. Thanks to all our sellers and purchasers as well as our Auctioneer, Paul Casarotto, and the wonderful support from Domain, The Macarthur Advertiser and Harcourts NSW.

OUR NEXT IN-ROOM AUCTION EVENT WILL BE HELD ON WEDNESDAY 29TH OF MARCH. SEE OUR WEBSITE FOR MORE INFORMATION.

If you want to know more about the process and the benefits of selling your property by auction, speak to one of our highly experienced Sales Consultants on 4628 7444.

Categories : All Categories, Auction
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